Whirlpool Washing machine

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Whirlpool · Washing machine

Whirlpool

Mixed6/10

US appliance maker behind Whirlpool, Maytag and KitchenAid; its European business moved into Beko Europe in 2024.

Founded: 1911
From: United States
HQ: Benton Harbor, Michigan, United States
Owned by: Independent
Made in: United States, Mexico, Brazil, India and China

www.whirlpoolcorp.com

Washing machine

Mixed6/10Mid-range

In the US, Whirlpool is a mainstream choice with easy-to-fix top loaders and plentiful parts. Wash performance is ordinary compared with the best front loaders. Outside the US it is a secondary brand with a smaller range.

Good at

Simple, durable agitator top loaders in the US
Wide US parts availability and easy repairs
FreshCare+ anti-odour feature on UK front loaders

Weak at

Low-water top loaders criticised for rinsing performance
Limited range and retail presence in AU and NZ

Reliability
Value
Features
Service & warranty

In United Kingdom: Sold under licence by Beko Europe since 2024.

In Australia: Sold mainly online and via Costco; few big-box floor displays.

In New Zealand: Sold largely via Whirlpool's own online store; limited retail presence.

Top load agitator/impeller (US)Front loadersFreshCare+ (UK)

Best for: US buyers wanting a simple, repairable top loader

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Washing machine brands

Whirlpool is #16 of 16, best rated first.

#	Brand	Rating	Price
1	MieleGermany	9/10Excellent	Premium
2	BoschGermany	8/10Good	Mid-range
3	LGSouth Korea	8/10Good	Mid-range
4	Fisher & PaykelNew Zealand	7.5/10Good	Mid-range
5	GE AppliancesUnited States	7/10Good	Mid-range
6	HaierChina	7/10Good	Budget
7	PanasonicJapan	7/10Good	Mid-range
8	SamsungSouth Korea	7/10Good	Mid-range
9	ElectroluxSweden	7/10Good	Mid-range
10	Speed QueenUnited States	7/10Good	Premium
11	WestinghouseUnited States	6.5/10Mixed	Mid-range
12	HisenseChina	6/10Mixed	Budget
13	MideaChina	6/10Mixed	Budget
14	BekoTurkey	6/10Mixed	Budget
15	HotpointUnited States	6/10Mixed	Budget
16	WhirlpoolUnited States	6/10Mixed	Mid-range

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.