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Whirlpool

Whirlpool

Mixed6/10

US appliance maker behind Whirlpool, Maytag and KitchenAid; its European business moved into Beko Europe in 2024.

Founded
1911
From
United States
HQ
Benton Harbor, Michigan, United States
Owned by
Independent
Made in
United States, Mexico, Brazil, India and China
www.whirlpoolcorp.com

Washing machine

Mixed6/10Mid-range

In the US, Whirlpool is a mainstream choice with easy-to-fix top loaders and plentiful parts. Wash performance is ordinary compared with the best front loaders. Outside the US it is a secondary brand with a smaller range.

Good at

  • Simple, durable agitator top loaders in the US
  • Wide US parts availability and easy repairs
  • FreshCare+ anti-odour feature on UK front loaders

Weak at

  • Low-water top loaders criticised for rinsing performance
  • Limited range and retail presence in AU and NZ
Reliability
Value
Features
Service & warranty

In United Kingdom: Sold under licence by Beko Europe since 2024.

In Australia: Sold mainly online and via Costco; few big-box floor displays.

In New Zealand: Sold largely via Whirlpool's own online store; limited retail presence.

Top load agitator/impeller (US)Front loadersFreshCare+ (UK)

Best for: US buyers wanting a simple, repairable top loader

nzauukushk

Fridge / freezer

Mixed6/10Mid-range

Whirlpool fridges are no-frills and dependable in the US, less prominent elsewhere. Performance is average. A simple choice for price-focused buyers.

Good at

  • Straightforward top-freezer and French-door models
  • Wide parts availability in the US

Weak at

  • Few premium features
  • Limited availability in AU/NZ
Reliability
Value
Features
Service & warranty

In United Kingdom: Sold under licence by Beko Europe since 2024.

In Australia: Sold mainly online and via Costco.

In New Zealand: Sold largely via Whirlpool's own online store.

Top FreezerFrench DoorSide by Side

Best for: US buyers wanting a simple fridge

nzauukushk

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.