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OnePlus

OnePlus

Mixed6/10

Chinese phone brand that built a following with fast, good-value flagships; stopped launching products in North America and Europe in 2026.

Founded
2013
From
China
HQ
Shenzhen, China
Owned by
OPPO (2021 merger)
Made in
China, India
www.oneplus.com

Mobile phone

Mixed6/10Mid-range

OnePlus still makes fast, long-lasting, good-value phones, but it stopped launching products in North America and Europe in July 2026, with parent OPPO taking over. Existing owners keep their promised updates and warranty, yet the brand's future in Western markets is now a real risk for new buyers.

Good at

  • Fast performance and very large batteries
  • Quick wired and wireless charging
  • Flagships promised 4 OS upgrades and 6 years of security
  • Clean, responsive software

Weak at

  • No new launches in US, Canada or Europe (incl. UK) from July 2026
  • EU/NA phones moving from OxygenOS to ColorOS
  • Official retail presence thin outside India and China
  • Cameras a step behind Samsung, Google and Apple
Reliability
Value
Features
Service & warranty
OnePlus (number)OnePlus RNordNord CE

Best for: enthusiasts in Asia who want flagship speed and battery for less

nz (not sold)au (not sold)uk (not sold)us (not sold)hk

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.