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OnePlus · Mobile phone

OnePlus

Mixed6/10

Chinese phone brand that built a following with fast, good-value flagships; stopped launching products in North America and Europe in 2026.

Founded
2013
From
China
HQ
Shenzhen, China
Owned by
OPPO (2021 merger)
Made in
China, India
www.oneplus.com

Mobile phone

Mixed6/10Mid-range

OnePlus still makes fast, long-lasting, good-value phones, but it stopped launching products in North America and Europe in July 2026, with parent OPPO taking over. Existing owners keep their promised updates and warranty, yet the brand's future in Western markets is now a real risk for new buyers.

Good at

  • Fast performance and very large batteries
  • Quick wired and wireless charging
  • Flagships promised 4 OS upgrades and 6 years of security
  • Clean, responsive software

Weak at

  • No new launches in US, Canada or Europe (incl. UK) from July 2026
  • EU/NA phones moving from OxygenOS to ColorOS
  • Official retail presence thin outside India and China
  • Cameras a step behind Samsung, Google and Apple
Reliability
Value
Features
Service & warranty

In United Kingdom: Exited Europe July 2026; remaining stock only. Updates, warranty and after-sales promised to continue.

In United States: Exited North America July 2026; remaining stock only. Updates and warranty promised to continue.

In Australia: Not ranged by major retailers; sold through an authorised online reseller.

In New Zealand: Not ranged by major retailers; sold through an authorised online reseller.

OnePlus (number)OnePlus RNordNord CE

Best for: enthusiasts in Asia who want flagship speed and battery for less

nz (not sold)au (not sold)uk (not sold)us (not sold)hk

Mobile phone brands

OnePlus is #8 of 12, best rated first.

#BrandRatingPriceDetails
1AppleUnited States9/10ExcellentPremium
2SamsungSouth Korea9/10ExcellentMid-range
3GoogleUnited States8/10GoodMid-range
4OPPOChina7/10GoodMid-range
5HonorChina7/10GoodMid-range
6NothingUnited Kingdom7/10GoodMid-range
7XiaomiChina7/10GoodBudget
8OnePlusChina6/10MixedMid-range
9vivoChina6/10MixedMid-range
10MotorolaUnited States6/10MixedBudget
11SonyJapan6/10MixedPremium
12HuaweiChina5/10MixedPremium

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.