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Ninja

Ninja

Good7.8/10

Kitchen-appliance brand of NYSE-listed SharkNinja, known for multi-function air fryers, blenders and cookers.

Founded
1994
From
United States
HQ
Needham, Massachusetts, United States
Owned by
Independent
Made in
China and Southeast Asia
Also sold as
SharkNinja, Ninja Foodi
www.sharkninja.com

Air fryer

Excellent9/10Mid-range

Ninja is the UK's leading air-fryer brand and a reviewer favourite across markets for its dual-zone designs and consistent performance. It is fast, versatile and fairly priced.

Good at

  • Dual-zone models cook two foods at once
  • Fast, even cooking in reviewer testing
  • Innovative multi-function designs

Weak at

  • Bulky units
  • Non-stick coating on baskets can wear over time
Reliability
Value
Features
Service & warranty

In Hong Kong: Launched officially in mid-2026, sold exclusively through Fortress and SharkNinja's own store.

Foodi Dual ZoneFlexDrawerSpeediCrispi

Best for: Families wanting versatile, fast cooking in one appliance

nzauukushk

Coffee machine

Good7.5/10Mid-range

Ninja's Luxe Café takes much of the guesswork out of espresso with guided grinding and dosing. CHOICE rated the espresso very good but the build plasticky. A strong beginner rival to Breville's Barista range.

Good at

  • Built-in grinder, scale and guided dosing
  • Easy for beginners to get good espresso
  • Makes espresso, drip and cold brew in one machine

Weak at

  • Plasticky build
  • Milk and hot water only average
  • No long-term reliability record yet
Reliability
Value
Features
Service & warranty

In New Zealand: Luxe Café launched in NZ and AU in October 2025; stocked at Noel Leeming.

Luxe CaféLuxe Café PremierLuxe Café ProEspresso & Coffee Barista System (US)

Best for: Beginners who want guided espresso with little learning

nzauukushk (not sold)

Blender / stand mixer

Good7/10Mid-range

Ninja blenders deliver a lot of power and accessories for the money, and are frequent value picks in reviews. They are noisier and less refined than Vitamix, and the stacked blades are a cleaning chore.

Good at

  • Strong crushing power for the price
  • Auto-iQ one-touch programmes
  • Bundles with single-serve cups and processor bowls

Weak at

  • Very loud
  • Stacked blade towers are sharp and awkward to clean
  • Smoothies less silky than Vitamix
Reliability
Value
Features
Service & warranty
ProfessionalFoodi Power BlenderDetect DuoBlast portable

Best for: Value buyers who want power and extras

nzauukushk

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.