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Brita

Brita

Good7/10

Family-owned German company that popularised the filter jug; Clorox holds the Brita brand in the Americas under licence.

Founded
1966
From
Germany
HQ
Taunusstein, Germany
Owned by
Independent
Made in
Mainly Germany, with other plants in Europe and Asia
www.brita.com

Water filter

Good7/10Budget

The default filter jug in most markets, praised for convenience and taste improvement. It is not a substitute for a certified under-sink or RO system where water has real contaminants.

Good at

  • Cheap, widely available jugs and cartridges
  • Improves taste by reducing chlorine
  • Cartridge recycling schemes in several markets

Weak at

  • Jugs remove fewer contaminants than under-sink systems
  • Ongoing cartridge costs add up
  • Slow filling and small capacity
Reliability
Value
Features
Service & warranty

In United States: Brita in the Americas is licensed to Clorox, with its own US ranges.

MarellaStyleMaxtra ProElite (US)mypure (under-sink)

Best for: people wanting better-tasting tap water with no installation

nzauukushk

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.