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Amazon

Amazon

Mixed6/10

Online retail and cloud giant that sells its own low-cost devices, including Fire tablets, Kindle e-readers and Echo speakers.

Founded
1994
From
United States
HQ
Seattle, United States
Owned by
Independent
Made in
China, Vietnam
Also sold as
Fire, Kindle, Echo
www.amazon.com

Tablet

Mixed6/10Budget

Fire tablets are cheap, simple devices best suited to media consumption and kids. Reviewers find them slow and limited by Amazon's app store, but hard to beat on price.

Good at

  • Very low prices, frequently discounted
  • Kids editions include a case and replacement guarantee
  • Good for Prime Video, Kindle and Audible

Weak at

  • Fire OS lacks the Google Play Store
  • Lock-screen ads unless you pay to remove them
  • Slow performance on cheaper models
  • Low-resolution screens on entry models
Reliability
Value
Features
Service & warranty

In New Zealand: Not officially sold in NZ.

In Hong Kong: Not officially sold in HK.

Fire HD 8Fire HD 10Fire Max 11Fire Kids

Best for: families wanting a cheap media or kids' tablet inside Amazon's ecosystem

nz (not sold)auukushk (not sold)

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.