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Sheffield · Kettle / toaster / small appliances

Sheffield

Mixed5.5/10

NZ-owned budget house brand of Prolink Brands, covering kettles, toasters, heaters, floor care and other small appliances.

Founded
2004
From
New Zealand
HQ
Auckland, New Zealand
Owned by
Prolink Brands New Zealand
Made in
Asia
Also sold as
Sheffield Appliances
sheffieldappliances.co.nz

Kettle / toaster / small appliances

Mixed5.5/10Budget

Sheffield is a NZ-owned budget label from Prolink Brands, selling basic kettles, toasters and other small appliances at very low prices. There is little independent testing, and the build reflects the price. Fine for a flat, rental or spare.

Good at

  • Very low prices on kettles and toasters
  • 24-month warranty on its range
  • Broad catalogue of basic small appliances

Weak at

  • Budget build; not made to last
  • No independent test results to go on
  • Mostly sold via smaller and online NZ retailers
Reliability
Value
Features
Service & warranty
KettlesToastersSandwich pressesIrons

Best for: Tight budgets, rentals and flats

nzau (not sold)uk (not sold)us (not sold)hk (not sold)

Kettle / toaster / small appliances brands in Australia

Sheffield isn’t readily sold in Australia for this category.

#BrandRatingPriceDetails
1BrevilleAustralia8/10GoodPremium
2Russell HobbsUnited Kingdom7.5/10GoodMid-range
3SunbeamUnited States7/10GoodMid-range
4De'LonghiItaly7/10GoodPremium
5SmegItaly6.5/10MixedLuxury
6Kmart AnkoAustralia5.5/10MixedBudget

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.