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Samsung · Mobile phone

Samsung

Excellent9/10

South Korean electronics conglomerate's flagship company, making everything from chips and phones to home appliances.

Founded
1969
From
South Korea
HQ
Suwon, South Korea
Owned by
Independent
Made in
South Korea, Vietnam, China, Thailand, Mexico, Poland, the US and others
Also sold as
Samsung Electronics, Galaxy
www.samsung.com

Mobile phone

Excellent9/10Mid-range

Samsung is the default Android choice for most reviewers: polished hardware, strong displays and now some of the longest update commitments in the industry. Its range covers every budget, and local service is the most widespread of any Android brand.

Good at

  • Up to 7 years of OS and security updates on Galaxy S and Z
  • Galaxy A mid-rangers also get long (around 6-year) support
  • Excellent AMOLED displays across the range
  • Widest Android range, from budget A to Fold/Flip foldables
  • Big local service networks and carrier support everywhere

Weak at

  • Flagship launch prices high; best value comes after discounts
  • Budget Galaxy A models can feel sluggish
  • Some duplicated Samsung/Google apps
  • Foldables still less durable than slab phones
Reliability
Value
Features
Service & warranty

In New Zealand: Sold by all carriers (One NZ, Spark, 2degrees) and major retailers; local service centres.

Galaxy SGalaxy Z FoldGalaxy Z FlipGalaxy AGalaxy S FE

Best for: Android buyers who want long support and easy local service at any budget

nzauukushk

Mobile phone brands in New Zealand

Samsung is #2 of 7, best rated first.

#BrandRatingPriceDetails
1AppleUnited States9/10ExcellentPremium
2SamsungSouth Korea9/10ExcellentMid-range
3OPPOChina7/10GoodMid-range
4HonorChina7/10GoodMid-range
5NothingUnited Kingdom7/10GoodMid-range
6XiaomiChina7/10GoodBudget
7MotorolaUnited States6/10MixedBudget

Researched September 2026 from public reviews, consumer groups and retailer listings, and summarised by hand — ratings are a judgement, not a lab score. Check current reviews and local retailers before you buy.